TOFAŞ Türk Otomobil Fabrikası A.Ş., established in 1968, is one of Türkiye’s leading automotive manufacturers and R&D organizations. Jointly owned by Koç Holding and Stellantis, the company combines large-scale vehicle manufacturing with advanced research and innovation activities. Its integrated production and R&D facilities are located in Bursa, while its headquarters are in Istanbul.
The Bursa facility covers nearly one million square meters and has an annual production capacity of approximately 450,000 vehicles. TOFAŞ manufactures passenger and light commercial vehicles for domestic and international markets and has extensive experience in Horizon Europe, Eureka, and national R&D projects.
Role in the project: TOFAŞ brings its extensive automotive manufacturing and engineering expertise to SENSEI, ensuring that the project’s innovations are scalable, future-proof, and market-ready. As a key technical partner, TOFAŞ focuses on developing and integrating adaptive Human-Technology Interaction (HTI) and alerting systems tailored for diverse driver profiles, with a special emphasis on inclusive solutions for hearing-impaired and special user groups. Additionally, TOFAŞ hosts the Turkish demonstration site, utilizing its advanced driving simulator to rigorously test and validate these solutions with real users. Beyond technical development, TOFAŞ leads the project’s efforts in defining upgradeability and lifecycle guidelines, effectively bridging the gap between innovative research and practical, large-scale deployment in the automotive industry.