Smarter vehicles, safer mobility, people at the centre.
The first SENSEI newsletter is here, highlighting our initial steps towards more inclusive and trustworthy automated driving!
From our kick-off meeting in Reggio Emilia to our first international collaborations, discover how we’re putting Societal Readiness at the heart of innovation, building connections with All4SR and our sister project AutHUMate, engaging international experts and bringing SENSEI closer to the wider mobility community.
Because the future of automated driving isn’t just about technology. It’s about people.
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When a vehicle has several important things to communicate to its driver… what should come first?
This was one of the questions at the heart of the interactive session “When vehicles adapt to drivers: safety, trust, inclusion and the path to adoption”, organised by PNO Innovation on 5 November at Smart City Expo World Congress 2026 in Barcelona, as part of the Horizon Europe-funded SENSEI project.
Bringing together perspectives from the mobility ecosystem, the session explored a key challenge for the future of automated driving: how can we design intelligent vehicles that adapt to people, rather than expecting people to adapt to technology?
Through a realistic driving scenario involving competing safety alerts, reduced driver attention and accessibility needs, we invited participants to step into the driver’s shoes and reflect on how vehicles should prioritise and communicate information.
The discussion revealed some valuable insights!
Participants emphasised the importance of prioritising safety-critical information, understanding the driver’s context and delivering clear, accessible messages without increasing distraction or information overload.
Because more information doesn’t necessarily mean better communication. What matters is providing the right information, at the right time, in a way that responds to different drivers’ needs.
But developing human-centred technologies is only part of the challenge. How do we turn these innovations into solutions that users trust, industry can implement and the market is ready to adopt?
This is where PNO Innovation’s contribution to SENSEI comes into play: connecting research with stakeholders, exploring opportunities for exploitation and market uptake, and helping bridge the gap between technological development and real-world adoption.
Our session at Smart City Expo was an opportunity to bring these perspectives together, encouraging dialogue on safety, trust, inclusion and the conditions needed to make automated mobility more accessible and widely accepted.
A big thank you to everyone who joined us at the PNO Innovation stand, participated in the interactive polls and shared their perspectives!
