EUROGAP is a family-owned business marketing consultancy based in Donostia-San Sebastián, Spain. For more than 36 years, it has supported companies and public organisations in developing strategies, plans and projects that incorporate market and user perspectives to generate sustainable results. Its activities combine consultancy, research and training in areas such as market intelligence, strategic positioning and business development. EUROGAP also has extensive experience in the social dimension of innovation, using applied sociological research and co-creation processes to understand people’s needs, perceptions and behaviors. Through a multidisciplinary and practical approach, it helps organizations align their strategies and innovations with real market and societal needs.
Role in the project: EUROGAP brings its expertise in the social dimension of innovation, applied sociological research and co-creation to ensure that people remain at the centre of SENSEI’s solutions. It contributes to identifying the needs of diverse driver profiles, recruiting and engaging the Spanish Group of Interest, and organizing participatory workshops. EUROGAP also helps incorporate users’ perspectives into the design and improvement of the solutions, supports users’ continued involvement throughout the project, and contributes to assessing how well the solutions respond to social needs and are accepted by users.